How Health Data Can Build Lasting Customer Loyalty

How can financial services organizations connect with their customers through meaningful digital experiences to increase brand loyalty?

How Health Data Can Build Lasting Customer Loyalty

Technology is constantly driving change, from automated teller machines to online banking to financial services apps and even entirely virtual banks. However, while the delivery method has transformed, banking’s core product offerings have not evolved, making it increasingly difficult for financial institutions to differentiate themselves. Progressive institutions are realizing that the solution is to expand the product offerings to go beyond helping a customer’s financial health to provide more holistic health support...

 

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