Sprout Open Health
API™ for Insurance

Enhanced Underwriting and Customer Loyalty

New Features & Real-Time Data

The insurance industry today needs the ability to stay more connected with policyholders and demonstrate their relevance to members’ daily lives, beyond policy and claims experiences. API access to health and wellness features provides the tools to engage policyholders plus the insights necessary to provide personalized experiences and support plan members where they are today.


Fast, Easy & Accurate

The Sprout Real-Time Health Risk Assessment (HRA) is scientifically proven to power a faster, less expensive, and more user-friendly underwriting experience while delivering a more accurate representation of member health risks.

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Enriched Member Data

Enhance member data with access to health, lifestyle, and behavioral data to better know your customers, including physical activity, health risks, interests, content consumption and more. Understand your members at a deeper level all while incentivizing healthy behaviors.

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Growth Opportunities

Grow your relationship beyond the policy and claims experiences and build lasting brand loyalty. Leverage our suite of health features to drive product engagement while creating opportunities to recommend products and services personalized to your client’s needs and interests.

Personalized Content

Our health and wellness content solution is designed based on cognitive behavioral science and the COM-B model of behavior change in order to educate, engage and inspire your population to embrace new, healthy habits. Powered by machine learning, we continuously deliver the right content, to the right person at the right time to drive long-term engagement with your web and mobile applications.


Attract New Customers

U.S. life Insurance coverage has declined from 63% in 2014 to 52% in 2021. The life insurance industry needs to find new, younger customers now.  Provide the digital experience this demographic is looking for to build life-long clients.

Faster Time to Market

Accelerate your business with Sprout's scalable, flexible and reliable technologies.  Gain a faster time to market and a product architecture that grows with you.  Our continued function and feature enhancements will empower you to stay ahead of the competition and attract, engage and convert more customers to grow your market share.
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