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In today’s artificial intelligence (AI) and machine learning (ML) driven market consumers have come to expect engagement with your brand to be tailored specifically for them. What was once limited to targeted offers, now extends across the entire customer experience. Enriching your existing customer data with individual health insights gives your company a competitive edge to engage customers at a more personal level.
The Sprout Open Health API streamlines multiple data sources so your customer data is always up-to-date. Understand customers today so you can plan for the future to drive ongoing engagement.
From wearable device data to user engagement data and beyond, these new dynamic data sources provide you with advanced insights about your customers to power marketing, retention and growth.
Nearly three-quarters of consumers will only engage with marketing messages that is personalized to them. With the added challenge of new global competition, you need access to new data to stand out from the crowd with a unique message to improve brand recognition and create positive customer experiences.
Augment current transaction and marketing data sets with new health and lifestyle data to increase cross and upsell opportunities. Use customized wellness engagement experiences to offer timely and relevant promos, offers, discounts or products to your customers while showing that you care with features designed to improve their overall health and wellness.
Learn more about how Sprout is driving lasting behaviour change and creating measurable ROI for global businesses with our Guides, Case Studies, White Papers and Blogs.