Knowing your customer today, and importantly, creating better predictive models for the future, are essential for insurers. For life insurance in particular, knowing your customers means gathering insights into your clients’ health, lifestyle and behaviour data. Yet, in an age when life insurance customers are increasingly looking online for products and seeking a competitive price and frictionless experience, capturing that data can seem harder than ever.

However, it is precisely in this digital transformation that insurance companies can not only gain access to data previously
unavailable, but create new value for their customers in the process...