At 23, life is ripe with possibilities. Graduation milestones are being reached, careers are beginning to be established and life expectancy is another 50+ years.

This 23 year old just might be your ideal customer, but they couldn’t care less about you.

Late Generation Z, also known as the iGeneration, and Young Millennials refer to the population now in their 20s. These younger policyholders play an important role in subsidizing the claims of older customers and are a critical component in any growth and sustainability plans...